Guiding Principles to Help Agribusiness Innovators Protect Data Privacy While Developing Breakthroug

January 28, 2015 by Nicholas R. Merker, Partner
Guiding Principles to Help Agribusiness Innovators Protect Data Privacy While Developing Breakthrough Farm Management Tools

Ice Miller can help innovators overcome critical challenges to grow successful agribusinesses. Learn more about the unique business and legal challenges facing food and agricultural innovators and how to protect and grow that innovation in our 2015 Agribusiness Guide. An excerpt follows: 
 
Is your company committed to privacy? Precision agriculture and cloud-based, smart technology tools are being adopted at a rapid pace on farms and thereby generating more and more producer data. Agribusiness innovators have new guidance from a consortium of industry leaders when it comes to protecting the privacy of producer data. Recently, the National Farmers Union, John Deere, DuPont Pioneer, Beck’s Hybrids, the American Farm Bureau Federation, and other critical players in the agricultural industry established the Privacy and Security Principles for Farm Data (the Principles).
 
The Principles aim to establish guidelines for Agriculture Technology Providers (each, an ATP) to use when building their own company principles, policies and practices related to the collection, use, and retention of producer data. The Principles are keenly crafted to mirror accepted and tested guidelines from across the privacy sector. For example, the Principles mandate concepts of
 
  • choice,
  • notice,
  • transparency,
  • security, and
  • consent.
All of these concepts are found in the OECD Privacy Framework and the Generally Accepted Privacy Principles.
 


View Full Site View Mobile Optimized