Vistex is a global leader in pricing, contract, incentive management, channel marketing, rights and royalty solutions and services. This company serves businesses of all sizes and industries, and the world's best-run organizations choose Vistex to manage master data, contracts, pricing, rebates, incentives, entertainment and brand licensing and channel programs. How did a company that started in Hoffman Estates, Ill., become a worldwide leader in pricing, incentive management, and channel marketing solutions?
Learn more through our case study, "Vistex: A Fast-Paced Expansion Through Acquisition." An excerpt follows:
When Ice Miller partner David Hight first met with Vistex, it was apparent that the company needed legal counsel that could keep pace with its "bold vision and brilliant execution."
David put together an experienced team from Ice Miller to address the growing needs of Vistex, including complex litigation protecting their proprietary rights; recapitalization; employee arrangements; employee incentive plans; and business immigration for key employees.
The growing company needed to expand its product offerings to meet customer needs. Initially, Vistex leaders considered alternatives for selling equity in the company to raise cash to develop expanded offerings. With assistance from David and the Ice Miller team, Vistex decided to pursue another path.
"They were at a stage of their development where they needed help in acquiring more capital – or in acquiring more companies," said Vistex VP and General Counsel, and former Ice Miller attorney, Mark Baggio. "To meet the fast-paced demands of the technology industry, a viable option for Vistex was to acquire companies that had developed technology that would enhance Vistex's platform."
An important part of Vistex Founder and CEO Sanjay Shah's vision for the company was to provide customers with access to the platform through a software-as-a-service model. As part of this strategy, Vistex acquired hawkeye Channel to further extend Vistex's robust Go-To-Market solution offering with cloud-based products, strategic consulting services, and global program management capabilities aimed at delivering global pricing, sales, marketing, payment and incentive solutions, both on-premise and in the cloud.
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