One-to-one digital communication. In today's virtual world, that's as essential to a marketer as an engine is to a car. For ExactTarget, the "engine" is a powerful proprietary software platform that serves some of America's leading corporations, non-for-profit organizations, agencies and enterprises.
ExactTarget, Inc., headquartered in Indianapolis, Ind., is an on-demand software company that provides permission-based e-mail marketing, mobile messaging and one-to-one communications. The company's solution allows its users to optimize their customer relationships through targeted and relevant communications specific to the customers' interests. The ExactTarget suite offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for Salesforce.com AppExchange, ExactTarget for Microsoft Dynamics CRM and ExactTarget for Omniture Genesis.
Ice Miller has represented ExactTarget since its inception in 2000 and has served as primary counsel from their angel investments to their venture capital formation and subsequent rounds of private equity financings through its initial public offering.
During 2009, ExactTarget secured a total of $145 million in financing from several venture-capital firms including Technology Crossover Ventures (TCV), Battery Ventures, Scale Venture Partners, and Greenspring Associates. These financings were among the largest venture capital investments in the nation in 2009.
During 2010, ExactTarget continued its expanded growth with the notable acquisition of San Francisco-based CoTweet, creating the industry's first complete solution for managing communications across all interactive marketing channels including social media, e-mail and mobile. In addition, ExactTarget expanded globally with the acquisition of mPath Global of Australia to support the global technology and services needs of ExactTarget's multinational clients.
On March 28, 2011, ExactTarget announced it closed $30 million in venture financing to fund key acquisitions, enter new global markets, expand its operations across North America, Europe and Asia Pacific and further accelerate innovation of its real-time interactive marketing technology. The round of financing was led by Technology Crossover Ventures (TCV) with participation from existing investors, including Battery Ventures, Scale Venture Partners, SAP Ventures, and Greenspring Associates.
On March 22, 2012, ExactTarget completed its initial public offering on the New York Stock Exchange, and began trading under the symbol ET. The company was able to raise more than $161 million – the shares traded at more than $25 during the first day of trading, up from the initial offering price of $19 per share with a final close that day of $25.11.
In June of 2013 ExactTarget was acquired by salesforce.com for $2.5 billion.