Lemonade Day is Saturday, May 19, 2012
Ice Miller LLP is proud to sponsor Lemonade Day, a national initiative, with more than 30 cities participating across the country. Scott Jones (co-founder and CEO of ChaCha) started Lemonade Day in Indianapolis after being approached to spearhead the initiative Michael Holthouse (entrepreneur, and founder of Lemonade Day in Houston, Texas). It works like this: On Saturday, May 19, 2012, kids across the Greater Indianapolis Area will set up their lemonade stands, sell lemonade and become lemonade tycoons! In the weeks leading up to Lemonade Day, kids pair up with a "caring adult," sign up and work together through lesson plans about how to start a lemonade business. Kids get to keep the money they earn on Lemonade Day and are encouraged to "save a little, donate a little and spend a little." Kids also participate in fun contests and additional learning opportunities along the way. For more information and a schedule of upcoming community events, visit http://indianapolis.lemonadeday.org
"Lemonade Day is for many kids their first 'taste' of the business world," says John Thornburgh, a partner at Ice Miller. "It exposes children to the challenges of starting and managing a for-profit enterprise and it teaches them many of the fundamental concepts that are involved, such as budgeting, securing start-up capital, finding a business location and learning the difference between revenue and profit. We are proud to join Scott Jones in bringing Lemonade Day to central Indiana, and we encourage all of you to think creatively and empower others to set goals and give back to our community. We hope everyone has fun with Lemonade Day and its spirited competition."
Simply put, Lemonade Day is about providing kids of all ages the opportunity to EXPERIENCE entrepreneurship by starting, owning and operating their own business: a lemonade stand! And it’s FREE!