Susan Rector Quoted in Columbus CEO: "Intellectual Property: Defense is the Best Offense"
Ice Miller Partner Susan Rector was quoted in the Columbus CEO article, "Intellectual Property: Defense is the Best Offense."
The article said:
When looking to protect intellectual property, companies should consider registering their rights with patents, trademarks and copyright, says Susan Rector, an attorney at the Columbus office of Ice Miller LLP. She represents companies in all aspects of IP ownership and information technology transactions.
“Inherently, taking the steps to register the rights to your intellectual property gives you a leg up,” Rector says. “That’s important from a defensive standpoint. It can also be used offensively against people who come too close to your (IP) rights.”
She works with a lot of startup companies that are building their business model around a proprietary product that is far and away their most valuable asset. “Often it’s two guys, a laptop and an idea,” Rector says. “A lot of them will get big valuations (from investors), but people will only back them if no one else has done it. … They need to think about an intellectual property strategy early. If they don’t, they can lose their ability to protect that product or device.”
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