Ice Miller Ranks High in Client Perceptions According to BTI Consulting Group Ice Miller Ranks High in Client Perceptions According to BTI Consulting Group

Ice Miller Ranks High in Client Perceptions According to BTI Consulting Group

INDIANAPOLIS – Ice Miller LLP made the Short List on the Client’s Choice Honor Roll in the 2012 BTI Consulting Group’s Client Perceptions of the Best-Branded Law Firms. The BTI survey took a comprehensive look at the brand imprints of more than 400 leading law firms, gauging top-of-mind recognition. BTI based its findings on one-on-one interviews with clients.
Ice Miller was ranked in the Client’s Choice category, which looks at, “do I or my peers recommend or consider this firm when making hiring decisions?” According The 2012 BTI Brand Elite Client Perceptions of the Best-Branded Law Firms report, the Client’s Choice category is at the top of BTI’s Brand Pyramid and “is the true test of clients’ emotional investment in a firm … These firms enjoy regular mention as part of clients’ casual conversations. Their names are top-of-mind, evoking a level of comfort and attachment which clearly designates them as the preferred option.”
“Our firm was founded on a commitment to provide personal service and valued legal counsel to our clients,” said Phillip Bayt, chief managing partner for Ice Miller. “We cultivate close working relationships between clients and attorneys to provide personal attention every step of the way. Because BTI talks only to clients in their research, the BTI report is a good benchmark for us, gauging client feedback on how we are doing.”
About Ice Miller LLP
Founded in 1910, Ice Miller LLP is an Am Law 200 Firm with a nationally recognized reputation in many of its practice areas. Ice Miller offers a broad array of capabilities in virtually all areas of legal practice including: corporate, patents and trademarks, bankruptcy, lobbying, labor and employment, litigation, employee benefits, real estate, municipal finance and public law. With offices in Chicago, Cleveland, Columbus, DuPage County, Ill., Indianapolis and Washington, D.C., the Firm has more than 300 lawyers, 40 paraprofessionals, and 275 support staff members. For additional information, visit
This press release is intended for general information purposes only and does not and is not intended to constitute legal advice.





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