Last year, we did a podcast with a bright young company, Steel City Management, who were building large communities of homes... for renters. The homes were new product, in stylish modern designs, and were not inexpensive. The asset class was an emerging market built for those with incomes but no desire to own a home long term in a particular geographic area or market. The asset class proved hot, with professionals lining up to be renters for all sorts of various good reasons. And the new need for a home office in a pandemic market proved to be gasoline on the fire for the space.

Since then, not a week goes by without me seeing about more articles and headlines about the Build For Rent market. Now, even the heavy hitters and institutional investors want in on the action.

For more context from first movers in the space, queue up our podcast episode from last year-- which is now evergreen content.

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