Nick Merker Quoted in WKBN: "27 Investigates: Online Quizzes are Looking for More Than Correct Answe Nick Merker Quoted in WKBN: "27 Investigates: Online Quizzes are Looking for More Than Correct Answe

Nick Merker Quoted in WKBN: "27 Investigates: Online Quizzes are Looking for More Than Correct Answers"

Ice Miller partner Nick Merker was quoted in the WKBN article, "27 Investigates: Online Quizzes are Looking for More Than Correct Answers."

The article included:

"...Nicholas Merker helps clients with data privacy and security for the Ice Miller Law firm. He said most of the quizzes are pretty harmless.
 
"'It’s a brilliant advertising strategy, really, because you get people to fill out all this information in the quiz about themselves,' Merker said. 'What you’re doing is, you’re providing an advertiser all of that information about yourself so they can create that profile about who you are and hopefully target you with ads that you might actually click'..."

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