Nick Reuhs Quoted in <i>Indiana Lawyer</i>: "Advances in Big Data Promise Personalization, Challenge Nick Reuhs Quoted in <i>Indiana Lawyer</i>: "Advances in Big Data Promise Personalization, Challenge

Nick Reuhs Quoted in Indiana Lawyer: "Advances in Big Data Promise Personalization, Challenges for Insurers"

Ice Miller partner Nick Reuhs was quoted in the Indiana Lawyer article, "Advances in Big Data Promise Personalization, Challenges for Insurers."

The article included: 

Ice Miller partner Nicholas Reuhs said he is concerned that fine-slicing the risk pools in this way can have unintended consequences for those most in need.

“The whole idea of insurance is pricing based on a collective risk,” he said. “The better you can predict how likely it is that somebody is going to actually get sick, all of a sudden the people that actually need insurance get priced out of the market.”

Reuhs said he could foresee a future where a building wouldn’t be able to be insured unless it had internet-connected devices installed throughout to detect temperature to avoid threats such as broken pipes.

“Maybe this forces premiums down if only because it causes less events to occur,” he said.

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