Ice Miller LLP: Insights

Is Your Business Ready to Franchise?

Can you articulate what your brand is?
Is your brand protected?
1. Do you own and control your business and trade name?
2. Do you have a registered trademark with the USPTO?
3. Do you control the website url domain name for your brand and social media sites?
Do you have operations and procedures in place that can be duplicated?
1. Can you articulate how to run your business?
2. Can you replicate your procedures?
3. Can others be taught how to run the business fairly easily?
4. Can you develop systems to support franchisees?
5. Can you provide necessary services and products to franchisees?
Do you have the right corporate structure?
Are you committed to building a franchise system?
1. Are you ready to commit to a long-term plan of building a brand?

This publication is intended for general information purposes only and does not and is not intended to constitute legal advice. The reader should consult with legal counsel to determine how laws or decisions discussed herein apply to the reader’s specific circumstances.