Rachael White is an accomplished legal marketing and business development professional with over 15 years of experience working with law firms. As the Director of Business Development, Rachael oversees the firm's business development team and provides strategic guidance on business development initiatives for the firm, practice groups and attorneys. 
 
Throughout her career, Rachael has executed many successful business development initiatives for law firms, such as client service team programs and strategic planning implementation. She has conducted market and client research to help law firms identify growth opportunities and develop effective strategies for targeting key clients. She has also led several marketing initiatives, including rebranding efforts, website launches, CRM development and implementation, marketing technology deployment, marketing campaign planning and execution, event planning and collateral development. Her experience in legal marketing and business development has made her a valuable advisor and mentor for many in the legal marketing industry.
 
Rachael White is not licensed to practice law in any state and does not provide legal services.