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Your brand is your promise of quality to the world. 

Protecting it means protecting your market share. Differentiation from your competitors is key in any industry, and branding makes your competitive message memorable to customers.

Ice Miller helps its clients protect their valuable brands through state, federal, and international trademark, service mark, collective mark, and trade dress application filings and registration maintenance. From availability and noninfringement opinions to licenses and franchise agreements to federal court and trademark office litigation anywhere in the world, Ice Miller’s trademark prosecution and litigation attorneys assist clients daily to avoid infringement and police their brands against third party encroachment.

Ice Miller has long-standing relationships with foreign counsel around the world who are ready to assist with any trademark issue that may arise outside of the United States. In return, Ice Miller provides its foreign counsels’ clients with a trusted U.S. partner for brand protection services and litigation in the United States.

Do your marketing employees have difficulty recognizing the difference between a trademark and a business name? Have you run afoul of another’s mark just because no one thought to perform a clearance search prior to launching the new product brand? Is it permissible to use another’s trademark in purchased Google® ad words? Ice Miller not only prepares documents and provides advice to your employees, it also works with your team to develop and present in-house training programs and provide advice through every step of implementation for your branding/rebranding efforts.

Everyone surfs the internet for information these days, so protecting your IP assets in cyberspace can be critical to avoid consumer confusion. Ice Miller’s attorneys handle domain name cybersquatting claims and UDRP, URSS, and related proceedings. Ice Miller’s intellectual property litigators have extensive experience litigating trademark, cybersquatting, domain name hijacking, social media disputes and unfair competition issues in the state and federal courts in the United States and, with assistance from its foreign counsel, in foreign countries.

Our IP practice represents clients in all areas of trademark law and has extensive experience protecting its clients' trademarks, trade dress and trade names domestically and internationally. Ice Miller attorneys manage large domestic and international trademark portfolios for clients in industries as diverse as retail (The HoneyBaked Ham Company, Jeni’s Splendid Ice Creams, and Vitamin World), motorsports entertainment (Indianapolis Motor Speedway and Brickyard Trademarks Inc.), construction products (National Gypsum Corporation), insurance (OneAmerica), auto glass (Safelite), agricultural products (CountryMark and Jain Irrigation), computer software (Consona Corporation), electronic payment (2Checkout) and global distribution and logistics (Ingram Micro). Ice Miller assists its trademark clients with clearance searching and opinion work to provide those clients with meaningful advice concerning the selection and adoption of new brands.  Ice Miller attorneys also assist with licensing, security interests and franchise issues, involving Ice Miller’s tax attorneys when advisable, to ensure that the best business result is achieved for the client.

Representative Experience

  • Allison Transmission, Inc.:  U.S. and global brand maintenance and enforcement against trademark infringement and cyberpiracy
  • BrightPoint, Inc./Ingram Micro:  U.S. and global brand maintenance and enforcement against service mark infringement and cyberpiracy
  • Indianapolis Motor Speedway:  U.S. and global brand maintenance; temporary restraining order actions against event-specific infringers
  • Vitamin World: U.S. and global brand maintenance and enforcement against trademark infringement, domain name infringement, and cyberpiracy

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