Counterfeited and pirated products account for as much as 2.5% of global trade, yet many anticounterfeiting approaches remain reactive rather than proactive. In Brand Protection and the Global Risk of Product Counterfeits: A Total Business Solution Approach, criminal justice scholar Jeremy M. Wilson and a cross-disciplinary team of contributors provide important lessons on how brand owners can, and should, implement proactive brand protection practices and overcome the organizational inertia that leads most anticounterfeiting approaches to be reactive. Importantly, it provides heuristics for brand protection lawyers to make a business case to non-lawyers within an organization for a more proactive anticounterfeiting approach. In doing so, brand protection advocates can find ways to break the Sisyphean cycle of investigation and enforcement in favor of an approach that emphasizes the reduction of infringement opportunity. 

Click here to read the full article written by Lesley Grossberg first published in the International Trademark Association’s The Trademark Reporter®.

The article entitled "Book Review: Brand Protection and the Global Risk of Product Counterfeits: A Total Business Solution Approach,” authored by Lesley Grossberg is now published in the May–June, 2023 (Vol. 113, No. 3) issue of the International Trademark Association’s The Trademark Reporter®.