Ice Miller’s advertising group is comprised of a cross-practice team of nationally recognized lawyers, including members of our Business, Government Affairs, and Litigation teams, among others, to assist our clients with all facets of advertising and marketing law.
Due to the flexibility of our practice, we are able to support clients across industries with all of their advertising needs, whether that be counseling on foreseeable regulatory changes, defending against a class action suit, or seeking compliance on influencer guidelines.
Advertising across multiple platforms is a competitive necessity for our clients. The ever-changing regulatory environment requires adaptation to evolving opportunities and regulation. Thus, when our clients seek to generate or deepen awareness of their products and services, they rely on our experience and insight to understand the laws that govern these actions.
From day-to-day practical guidance to review and counsel on complex regulatory challenges, Ice Miller takes a proactive approach to mitigating the risks associated with advertising campaigns, such as assessing risk management prior to product launch, product development/changes, and the marketing strategy viability of proposed future actions.
Ice Miller represents clients in numerous areas including:
- Regulatory Issues
- Communications with the FTC
- Claims Substantiation
- Publicity and Privacy Claims
- NAD Actions
- Section 43(a) False Advertising
- Copyright and Publicity Clearances
- Branding and Brand Protection
- eCommerce Advice
- Adtech Consultation and Compliance
- Advertising Class Action Litigation
- Defense of Internet Claims
