Your Brand Defines Your Market Share. We Help You Protect That Value.
A strong brand is more than a catchy name or a pretty logo. It is the foundation of customer trust, market position, and long-term enterprise value. When that brand is threatened by infringement, dilution, counterfeiting, or unauthorized use, the risk of damage to those assets is immediate and significant.
World Trademark Review confirms, “Prestigious brands are safe in the hands of Ice Miller,” as Ice Miller’s Trademark team “ focuses on cultivating long-lasting client relationships and delivering results that neatly align with commercial objectives.” Consistently recognized by Chambers USA, World Trademark Review 1000, World Intellectual Property Review, Best Lawyers, and IP Stars, we help clients protect, build, enforce, and monetize their brands across the U.S. and globally.
Ice Miller’s Trademark team combines strategic prosecution and portfolio management with litigation strength to deliver business-aligned trademark counsel that protects market position, supports growth, and enhances competitive advantage.
Why Clients Choose Ice Miller for Trademarks
We help clients across four core areas:
Strategic Brand Counsel Beyond Trademark Filing. Anyone can file a trademark application. We provide global brand management through targeted prosecution and enforcement strategies aligned with your commercial objectives. Our attorneys advise on trademark selection, clearance, adoption, licensing, franchising, and valuation, in the U.S. and, with the help of local agents, in every foreign country, ensuring every decision supports your broader business strategy.
Managing Complex Global Trademark Portfolios at Scale. We manage some of the largest and most complex trademark portfolios in the market, including a global portfolio exceeding 1,500 marks for a multinational manufacturer and an 800+ case trademark portfolio for a $5 billion technology company. Our automated docketing systems, experienced paralegals, and long-standing foreign counsel relationships ensure efficient, accurate portfolio management at scale.
Litigation That Protects Market Position. When brand disputes arise, we move quickly and strategically. Our trademark litigators represent clients in federal and state courts, before the Trademark Trial and Appeal Board (TTAB), the International Trade Commission (ITC), the National Advertising Division (NAD) of the Better Business Bureau (BBB), in online takedown demands, and in domain name dispute forums. We handle trademark infringement, trade dress, dilution, false advertising, unfair competition, and anti-cybersquatting matters, pursuing efficient resolutions tailored to each client's risk tolerance and business priorities.
Cross-Practice Integration. Trademark issues rarely exist in isolation. Our team works seamlessly with Ice Miller's corporate, tech, privacy and cyber risk, tax, and industry-focused teams to deliver coordinated advice across the full spectrum of business needs, from brand launch through licensing, enforcement, and regulatory compliance.
Why Do Brand-Driven Companies Choose Ice Miller for Trademarks?
How We Help Clients with Strategic Brand Counsel Beyond Trademark Filing & Across the Brand Lifecycle
Anyone can file a trademark application. We provide global brand management through targeted prosecution and enforcement strategies aligned with your commercial objectives. Our attorneys advise on trademark selection, clearance, adoption, licensing, franchising, and valuation in the U.S. and, through long-standing local-agent relationships, in every foreign country so every decision supports your broader business strategy.
Enforcement and Litigation. We enforce trademark rights through federal litigation, TTAB proceedings, ITC investigations, NAD actions, domain name arbitrations, e-commerce and social media takedowns, and cease-and-desist demand programs. We represent both brand owners protecting their marks and companies defending against infringement claims.
Trademark Clearance, Prosecution, and Registration. We guide clients through comprehensive trademark clearance, availability opinions, and prosecution of domestic and international applications, including traditional marks and non-traditional marks such as trade dress, colors, sounds, and product configurations.
Global Portfolio Management. We manage global trademark portfolios, maintaining registrations, monitoring filing deadlines, coordinating with foreign counsel in dozens of countries, and ensuring portfolios are aligned with business growth while controlling costs.
Brand Strategy, Licensing, and Transactions. We counsel clients on trademark licensing, franchising, co-branding, monetization, and valuation. In M&A transactions, we provide IP due diligence, assess portfolio strength and risk, and manage the acquisition, divestiture, and cross-border transfer of trademark assets.
Brand Training and Implementation. We develop and deliver in-house trademark training programs, helping marketing, product development, and operations teams understand brand selection and protection best practices and avoid infringement risks before they arise.
