Ice Miller partners Justin Swindells and Mai Zymaris were quoted in the Vietnam Investment Review article, "Vietnamese enterprises should improve IP knowledge to succeed in US."

The article included:

Justin Swindells, a partner at Ice Miller LLP, said that innovation is good, but the rights of the inventor and author should be better protected by the state. This is very important in the US. People often think that IP costs are high, but they are not as much as the cost and effort spent on research and development to create a product.

He introduced different types of IP, including patents (utility, design, plant, AI exception), trademarks (word, logo, moving marks, colour, scents, sound, trade dress), copyrights (images, fonts, source code, website pages), and trade secrets (Coca- Cola recipe), and risks.

Mai Zymaris also from Ice Miller LLP, spoke about the economic impact of IP assets. In the US, IP-intensive industries accounted for 41 per cent of total GDP, adding $7.8 trillion to the economy in 2019. In the EU, IP-intensive industries generate 45 per cent of total GDP and support 63 million jobs. 80 per cent of the value of S&P 500 companies comes from intangible assets like patents, trademarks, copyrights, and trade secrets.

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