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World Trademark Review | 10 Ways to Lose Big in IP Agreements

March 25, 2026 – World Trademark Review
Portrait of Alice A. Kelly

IP agreements are the backbone of innovation and business strategy. They govern ownership, licensing, and enforcement of valuable intangible assets. Yet many deals fail because of vague language, overlooked clauses or misunderstood obligations.
 
This article explores 10 common pitfalls in IP agreements, explains why they matter, and provides practical guidance to help legal and business teams avoid costly mistakes. 
 
Click here to read the full article written by Alice Kelly published in World Trademark Review. Login may be required.

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