Ice Miller partner Holiday Banta was quoted in The Indiana Lawyer article, "Lawsuit seeks to thwart James Dean trademark violations."

The article included:

But a resolution won’t be easy in the shadowy, fast-paced world of e-commerce, experts say. The defendants, some of whom can’t even be identified, probably will never respond or appear in court. They may disappear from online marketplaces only to reemerge later with a new alias until they get sued again.

Success ultimately may not mean a court win or even a settlement. It might just involve making life tough enough for counterfeiters that they move on to an easier mark.

“It becomes a game of Whac-A-Mole,” said Holly Banta, a partner in the intellectual property group at Ice Miller. “They change their business name, they show back up again with the same merchandise, and the plaintiff has to keep chasing them again.”

Subjects that are already popular with consumers draw attention from counterfeiters because they represent easy money, noted Banta, who is not involved in the Dean litigation.

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